I absolutely LOVE discovering a fabulous new brand or designer so you can imagine my excitement when a few weeks ago I had the pleasure of attending The May Daze Clothing Curiosity Fashion show in Brick lane. The fashion show was a collaborative evening of fashion, music and art, celebrating the collections of several East London independent brands/designers.
Some of the brands/designers that featured in the show were:
• Aimee Du
• Artisan. S
• Des Moines
• Dolly Dare
• Harnett & Pope
• London Loves L.A.
• Raphael Roggendorf
• Tarang Bharti
I did have a cheeky look at all the designers beforehand which I must say increased my excitement for the show even more!! I was particularly looking forward to seeing Dolly Dare; London loves LA and Aimee Du as these 3 designers are a mixture of my personal style and represent my favourite eras.
|Dolly Dare (picture courtesy of Dolly Dare)|
|Aimee Du (picture courtesy of Aimee Du)|
The fashion show took place in the uber cool (and dark) cafe 1001, on brick lane. I arrived just in time to hear the live band; Freddy and the Hoares , (a sort of rock/folk band) who were great!
|Cafe 1001, Brick Lane- where the show took place|
It was a hot evening outside and even hotter insider so on arrival I headed straight to the bar to order a glass of Gin and tonic and then I attempted to locate my seat which I could not find (grr). I was then kindly invited to join a group of 3 lovely girls from Swallow our words on the front row.
|The lovely girls from Swallow our words|
So the show:
Well the show was just fashion fabulous! As each model strutted their stuff down the catwalk looking fantastic I frantically attempted to take pictures, annoyingly my camera decided to stop working so I sadly did not get any great pictures. All the collections were fab, fab, fab but I must say I was left dribbling over the gorgeous prints from Amiee, the fun and 90-esque products from London Loves La and the fantabulose I-must-have –now tutu frocks from Dolly Dare .
Overall the night was just great! What I loved about this show was the variety on offer, even though each designer/brand had their own hand writing all pieces screamed London fashion. In a interview before the show many of the designers/buyers were asked to define London fashion, words such as ‘electric, experimental , inspiring and anything goes’ were used. This fashion show not only represented all these words but it also reminded me why I love, love, love London fashion.
I left the show feeling very inspired, a tad tipsy and a proud Londoner!!
All that is left to say is a BIG thanks to Tattylittlebooty and Sophie for the invite to the show!! Roll on the next one!!!